Brand Strategist
Art Director
Visual Designer
Diego Fernández Brun
Brand Strategist, Art Director & Visual Designer
Originally from Buenos Aires, I've called Mexico City home since 2008 and have been working for global companies and local clients for more than 20 years. I love my family, my profession, and the planet. Challenges make life more interesting. I believe in long-term, professional relationships for building better, high-level work
My professional experience comes from years working with advertising agencies as a creative and art director. Seven years ago I had the opportunity to found an independent agency called Agencia Carnal, in Mexico City. I have managed the agency in those 7 years, focusing through results on a long-term relationships with the most important Clients.
As a freelancer, I'm able to work with companies around the world, as well as locally here in Mexico City
I have developed the strategy, planning and execution of the last 4 years of B2B2C communications of Latam Airlines until after the merge of Lan airlines with Tam airlines, when they decided to regionalize the marketing efforts from HQ in Chile.
I have actively participated in the development of strategies of Lan and Tam airlines (before their merger to Latam), creativity and production of some of Colgate's most important brands for their entry into the digital world. As you'll see in my portfolio, other clients that I have been proud to work with are Coppel, Honda, BMW, Expedia, Sony, BBVA, Peugeot, Playboy, and many more.
He trabajado durante toda mi vida dentro de agencias de publicidad como creativo y director de arte. Hace 7 años tuve la oportunidad de fundar una agencia independiente llamada Agencia Carnal, en Ciudad de México. He dirigido la agencia en esos 7 años, enfocándome en construir relaciones perdurables con los Clientes más importantes a través de resultados.
Hoy estoy trabajando de manera remota como freelance para diferentes clientes locales y globales.
He desarrollado la estrategia, planeación y ejecución de los últimos 4 años de comunicación B2B2C de la aerolínea Latam hasta que luego de la fusión de las aerolíneas Lan y Tam, se decidió regionalizar los esfuerzos de marketing desde su casa Matriz en Santiago de Chile.
He participado activamente en el desarrollo de estrategias, creatividad y producción de algunas de las marcas más importantes de Colgate para su entrada al mundo digital. Como ya pueden ver en mi portafolio, otros Clientes con quienes he tenido el privilegio de trabajar juntos incluyen Coppel, Honda, BMW, Expedia, Sony, BBVA, Peugeot, Playboy y muchos mas.
Brands I'm currently working with
Some Brands I've previously worked with
Skills
Art Direction
Branding & Identity
Business Strategy
Creative Direction
Conceptualization
Editorial Design
Graphic Design
Digital Marketing
Green Marketing
Mobile Marketing
Social Media
Innovation
Naming Systems
Packaging
Photography
Print & Collateral
UI/UX Design
Design & development on WIX
Languages
Spanish
Native
English
Fluent
German
Intermediate
Tools
Adobe Creative Suite
99%
Microsoft Office
99%
Soccer ball
101%
Experience
2018 - today
Freelancer
Remote
Right now I'm working remotely for some global and local clients such as:
Visual Designer - Expedia Group Global
Creative Director - Coppel México. Seasonal Campaigns
Brand developer and Visual Designer - Pantix México Period Underwear
Visual Designer - NiN healthcare
2011 - 2018
Agencia Carnal. Mexico City / Buenos Aires
Co-Founder / Head of Art & Brand Strategist
Agencia Carnal is a project I initiated seven years ago with whom I considered my creative partner for a long time. We focused heavily on helping brands make the transition to the digital world, and once there, how to differentiate themselves from others.
We developed strategic planing, cross-media communications, BTL projects with technology experiences. We also dedicated our work into developing offline/online promotions and mobile applications, and more. As CCO and Head of Art at the agency, I was in charge of many different projects that passed through our doors. The following clients can serve as an example of the caliber of industry professionals and leaders that we were working for: Grupo Latam Airlines, Philip Morris International, Colgate Palmolive, Banamex, Corte Inglés, Build a Bear, among others.
2014 - 2017
3D Lab fab&cafe. Mexico City / Buenos Aires
Co-Founder
Always seeking out new technologies, Agencia Carnal began to familiarize ourselves with the possibilities of 3D printing. We were thrilled by the potential to do what in years prior would have realistically been deemed unrealistic. This new concept and brand registered by Agencia Carnal had its grand opening in June 2013 in the Palermo Hollywood district of Buenos Aires, Argentina. We had our second opening in Mexico City. After a few years, I decided to leave this project in order to return to my main interest: brand creation and development, of course and visual design.
2009 - 2011
Origen Ñ. Mexico City
Head of Art / Creative Director
As the agency's Head of Art and Creative Director, I was the responsible party for every campaign for all different bank products for BBVA, BANCOMER, TV, radio, print, outdoors and closed-circuit television at various branches.
2008 - 2009
Vale Euro RSCG. Mexico City
Creative Director
As Creative Director, I worked with the following clients: Johnson & Johnson (Tylenol and Lomotil), Sony, Berlitz, Air France, Audi, Porsche, Aguascalientes government, Camiones King, and Spring Air. I worked several months for Telmex in preparation for the relaunch of its internet brand, Infinitum. I was involved in all of the agency's most important projects for its biggest clients, including BBVA Bancomer, Aeroméxico, Pepsico, and Casinos Yak, including involvement in each of the agency's pitches.
2009 - 2011
Grey Group. Buenos Aires
Creative / Art Director
The most important accounts that I worked with as a part of Grey Group in Argentina were P&G, Playboy, GSK, Boehringer Ingelheim (bisolvon and mucosolvan), Heineken and Hotel LlaoLLao.
Education
2003 - 2005
1991 - 1997
Dirección de Arte
Escuela Superior de Creativos Publicitarios. Buenos Aires
Bachiller Trilingüe en Ciencias y Humanidades.
Goethe Schule.
Buenos Aires