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Diego Fernández Brun

Brand Strategist, Art Director & Visual Designer 

Diego-fernandez-Brun-portrait.jpg

Originally from Buenos Aires, I've called Mexico City home since 2008 and have been working for global companies and local clients for more than 20 years. I love my family, my profession, and the planet. Challenges make life more interesting. I believe in long-term, professional relationships for building better, high-level work

My professional experience comes from years working with advertising agencies as a creative and art director. Seven years ago I had the opportunity to found an independent agency called Agencia Carnal, in Mexico City. I have managed the agency in those 7 years, focusing through results on a long-term relationships with the most important Clients.

 

As a freelancer, I'm able to work with companies around the world, as well as locally here in Mexico City 


I have developed the strategy, planning and execution of the last 4 years of B2B2C communications of Latam Airlines until after the merge of Lan airlines with Tam airlines, when they decided to regionalize the marketing efforts from HQ in Chile.

I have actively participated in the development of strategies of Lan and Tam airlines (before their merger to Latam), creativity and production of some of Colgate's most important brands for their entry into the digital world. As you'll see in my portfolio, other clients that I have been proud to work with are Coppel, Honda, BMW, Expedia, Sony, BBVA, Peugeot, Playboy, and many more.

 

He trabajado durante toda mi vida dentro de agencias de publicidad como creativo y director de arte. Hace 7 años tuve la oportunidad de fundar una agencia independiente llamada Agencia Carnal, en Ciudad de México. He dirigido la agencia en esos 7 años, enfocándome en construir relaciones perdurables con los Clientes más importantes a través de resultados. 

Hoy estoy trabajando de manera remota como freelance para diferentes clientes locales y globales.

 

He desarrollado la estrategia, planeación y ejecución de los últimos 4 años de comunicación B2B2C de la aerolínea Latam hasta que luego de la fusión de las aerolíneas Lan y Tam, se decidió regionalizar los esfuerzos de marketing desde su casa Matriz en Santiago de Chile.

 

He participado activamente en el desarrollo de estrategias, creatividad y producción de algunas de las marcas más importantes de Colgate para su entrada al mundo digital. Como ya pueden ver en mi portafolio, otros Clientes con quienes he tenido el privilegio de trabajar juntos incluyen Coppel, Honda, BMW, Expedia, Sony, BBVA, Peugeot, Playboy y muchos mas.

Brands I'm currently working with

Currently clients Diego Fernandez Brun, servicios profesionales, freelance, remote, Branding, Strategy, Design

Some Brands I've previously worked with

Previously clients Diego Fernandez Brun, servicios profesionales, freelance, remote, Branding, Strategy, Design

Skills

Art Direction

Branding & Identity

Business Strategy

Creative Direction

Conceptualization

Editorial Design

Graphic Design

Digital Marketing

Green Marketing

Mobile Marketing

Social Media

Innovation

Naming Systems

Packaging

Photography

Print & Collateral

UI/UX Design

Design & development on WIX

Languages

Spanish

Native

English

Fluent

German

Intermediate

Tools

Adobe Creative Suite

99%

Microsoft Office

99%

Soccer ball

101%

Experience

2018 - today

Freelancer

Remote

Right now I'm working remotely for some global and local clients such as:

Visual Designer - Expedia Group Global

Creative Director  - Coppel México. Seasonal Campaigns

Brand developer and Visual Designer - Pantix México Period Underwear

Visual Designer - NiN healthcare 

2011 - 2018

Agencia Carnal. Mexico City / Buenos Aires

Co-Founder / Head of Art & Brand Strategist 

Agencia Carnal is a project I initiated seven years ago with whom I considered my creative partner for a long time. We focused heavily on helping brands make the transition to the digital world, and once there, how to differentiate themselves from others.
We developed strategic planing, cross-media communications, BTL projects with technology experiences. We also dedicated our work into developing offline/online promotions and mobile applications, and more. As CCO and Head of Art at the agency, I was in charge of many different projects that passed through our doors. The following clients can serve as an example of the caliber of industry professionals and leaders that we were working for: Grupo Latam Airlines, Philip Morris International, Colgate Palmolive, Banamex, Corte Inglés, Build a Bear, among others.

2014 - 2017

3D Lab fab&cafe. Mexico City / Buenos Aires

Co-Founder 

Always seeking out new technologies, Agencia Carnal began to familiarize ourselves with the possibilities of 3D printing. We were thrilled by the potential to do what in years prior would have realistically been deemed unrealistic. This new concept and brand registered by Agencia Carnal had its grand opening in June 2013 in the Palermo Hollywood district of Buenos Aires, Argentina. We had our second opening in Mexico City. After a few years, I decided to leave this project in order to return to my main interest: brand creation and development, of course and visual design. 

2009 - 2011

Origen Ñ. Mexico City 

Head of Art / Creative Director 

 

As the agency's Head of Art and Creative Director, I was the responsible party for every campaign for all different bank products for BBVA, BANCOMER, TV, radio, print, outdoors and closed-circuit television at various branches.

2008 - 2009

Vale Euro RSCG. Mexico City

Creative Director 

 

As Creative Director, I worked with the following clients: Johnson & Johnson (Tylenol and Lomotil), Sony, Berlitz, Air France, Audi, Porsche, Aguascalientes government, Camiones King, and Spring Air. I worked several months for Telmex in preparation for the relaunch of its internet brand, Infinitum. I was involved in all of the agency's most important projects for its biggest clients, including BBVA Bancomer, Aeroméxico, Pepsico, and Casinos Yak, including involvement in each of the agency's pitches.

2009 - 2011

Grey Group. Buenos Aires

Creative / Art Director

The most important accounts that I worked with as a part of Grey Group in Argentina were P&G, Playboy, GSK, Boehringer Ingelheim (bisolvon and mucosolvan), Heineken and Hotel LlaoLLao.

Education 

2003 - 2005

1991 - 1997

Dirección de Arte

Escuela Superior de Creativos Publicitarios. Buenos Aires

Bachiller Trilingüe en Ciencias y Humanidades.

Goethe Schule.

Buenos Aires

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